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SEO talk - INMA Conference Dallas

I gave a talk on SEO at the INMA conference in Dallas on October 19. The conference was a two day conference and I had a great time. All the speakers where talking about the future of newspapers from a marketing perspective. My only complaint is they had no free internet or power for laptops.

I presented the only technical talk. I learned a lot. Especially how most US newspapers are going after the long tail with local interest micro sites like indymoms.com or neighborsgo.com in Dallas. Below is the write up of my SEO talk from the INMA conference blog.

Search Engine Optimization: "Ultimately, content is king. Without content, you have nothing."

Steven Evatt, Sr. Online System Admin, Houston Chronicle

Search Engine Optimization (SEO) isn't the sexiest topic in the world, but it's an incredibly important part of users being able to find web sites. That leads to greater viewership, which in turn leads to potentially more lucrative advertising opportunities.

With that in mind, Steven Evatt, a senior online system administrator for Chron.com, the Houston Chronicle's web site, offered a basic education about helping users find your web site through search engines like Google and Yahoo.

Submitted by steven on Tue, 10/23/2007 - 19:58. categories [ ]